From small to large enterprises, healthcare organisations all over the world are using HubSpot to grow better. We look at two organisations that are thriving and using HubSpot to scale.
How HubSpot helped CancerIQ adapt and scale its business
In the fight against cancer, genes and lifestyle markers are key. CancerIQ helps physicians identify patients at high risk for cancer and efficiently navigate them to life-saving services.
CancerIQ needed to grow the business quickly but struggled to transfer critical knowledge from Founder Feyi Olopade Ayodele to its sales team. CancerIQ’s sales and marketing processes were inefficient as each resided in a different system.
“We were using HubSpot as our marketing tool and Salesforce as our sales tool. So, when a lead became a sales opportunity, we had to take all the information out of HubSpot and copy it into Salesforce. It was time-consuming and inefficient,” says Ayodele.
Ayodele also struggled to transfer her “founder knowledge” it to her sales team. This kept her stuck in the sales process when she needed to shift focus to her role as CEO. Consequently, Ayodele started to look for an all-in-one solution that could manage both sales and marketing. She wanted a solution that could scale as her company matured instead of implementing a new system every time her needs changed. At the same time, she wanted to do all this without the added expense of bringing in a CRM engineer to set everything up.
After looking at different alternatives, Ayodele decided to implement Sales Hub Enterprise. She chose this solution over Salesforce because it’s part of HubSpot’s CRM Platform. With this group of products and services, CancerIQ could grow without having to implement and manage a diverse stack of tools.
“We set up our sales process without having to hire a CRM engineer,” says Ayodele. “We could set up new fields, permissions, sequences, and reports without adding to our overhead.”
In addition, her sales team found the solution intuitive and easy to use. “Our team could jump in and get started right away”, says Ayodele.
“We set up our sales process without having to hire a CRM engineer.”