NFTs: How brands use them for marketing

NFTs are everywhere. For brands, wading into a new space can be daunting, but if used well, they can connect with consumers and generate revenue. 

Non-fungible tokens (NFTs) are everywhere. They’ve gone mainstream.

You can now show off your favourite NFT as your Twitter profile picture, and creators can make their digital collectibles on Instagram and sell them to fans using an end-to-end toolkit.

Driven in part by a FOMO, big brands are launching NFT collections at a dizzying pace. But with the majority of mainstream consumers still struggling to make sense of the NFT world, and the usability of the underlying blockchain technology is still a long way from being consumer friendly, how relevant are NFTs to brands today?

Web 3.0, NFTs and the metaverse have the technological components that have the potential to redesign the way we deliver work. And these technologies have the potential to reach more consumers.