We’ll help define your brand with ambition and a little fearlessness – where everything ladders back to a core idea and purpose.
Fusing creativity, insight and technological innovation, we’ll work in close collaboration with your business to enable you to connect with your customers on a much deeper level. We’ll amplify your voice, transform your customer engagement strategy, and provide you with the framework needed to stay agile.
Where we start
Powerful strategy, branding and communications stem from a deep understanding of your business and audience. Through research and strategic insights, we help businesses you find your ‘why;, and the ‘how’ that helps you get where you want to go.
We start with research and insights to uncover why your brand exists and what it stands for. We look at how your people, stakeholders and customers see things. We look at what to do well and what you don’t. We take a glimpse beyond the horizon into the future you want to create.
Our strategic tools include research and data, competitor analysis, surveys, workshops, interviews, audits, focus groups and market analysis.
Through this process of immersion, we invest the time and energy to really understand your business and personality. We dig deeper to understand the changing perceptions and attitudes, and interpret trends.
This provides us with the foundation needed to create a rich set of insights to design your brand strategy, and brand experience.
Developing the brand strategy
We don’t start until we have a clear view of your organisation. It’s the only way to ensure your brand strategy doesn’t sound like you’re someone else – full of corporate platitudes.
We start with no preconceptions. Shaping your brand positioning is where strategy and creative collide to create something which is unique and differentiated. This includes defining your purpose, vision, mission, values and positioning in a way that serves to inspire, motivate and persuade your prospects to choose your brand over others.
Our process is collaborative and meaningful. It often involves working through several iterations to shape the language and tone of voice we use to describe your brand.
Using these insights, analysis, and strategy, we’ll create your brand design.
How we help
Naming and nomenclature
Product and service design
Social media strategy