A new brand in recruitment – Better Known

A new brand in recruitment – Better Known

Sector: Recruitment
Client: Hey Hello Recruitment Solutions
Expertise: Brand Identity, Copywriting, Website

Say hello to the new brand in recruitment

Allied Health is a rapidly growing sector in Australia, with about 200,000 registered practitioners. 
Recognising a clear need for specialised recruitment support to help meet this growing demand, Hey Hello focuses specialise in sourcing and placing the best talent for NDIS and allied health practices. This specialisation is grounded in their understanding of the many challenges that healthcare workers face and deep experience of the NDIS space.
Tasked with setting up the brand identity, we needed to position the recruitment business as more than just a traditional recruiter. The new brand needed to hero their understanding of this people-centric industry and connect with people who have a drive to make a real difference and the progress professionally and personally.
Brand image and logo – Hey Hello

Where relationships begin

Stemming from the name, we positioned the business as a warm and personable partner for allied health businesses and practitioners. 
This started with the creative idea for the logo, which focuses on human connections and first interactions. Central to the brand identity is the logo which incorporates a smiling face to create a modern and welcoming brandmark.
It’s broad in its appeal and application, connecting with professionals of every age. It speaks to the warmth of a people-focused business and removes unnecessary embellishments – it is confident and brings the idea of ‘connection’ to life.
Brandmark – Hey Hello
Brand merchandise - Hey Hello
Social media – Hey Hello
Brand messaging – Hey Hello

Full of warmth and personality – the brand identity ebbs and flows like a real conversation.

Bianca Hennessy – Director, Better Known
Brand image and merchandise – Hey Hello

Brand design

Typography is core to the brand expression. An energetic and playful typeface, with uppercase alternates, shows expressiveness without sacrificing legibility. The result is a warm and organic feel.

The vibrant colour palette paired with warm photography creates an impactful identity that truly differentiates. Every photo features the professionals who drive and inspire Hey Hello's work.

Portrait-focused photography is supported by a suite of line-work illustrations, conveying a sense of connection and movement, grounded by a bold and energetic colour palette.

Typography – Hey Hello
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