Branding Sullivan Collective – Clarity, Calm & Momentum – Better Known
A brand to cut through the noise
The market is full of consultants with slide decks and buzzwords. What Sullivan offers is different: embedded, operational support that brings clarity and momentum to ambitious businesses.
We developed a brand identity and website that reflect that difference – grounded, high trust, and quietly confident.
Brand strategy and tone of voice
We anchored the brand in a single promise: clarity in complexity. The tone is pragmatic, empathetic and emotionally intelligent – written for time-poor founders who don’t want fluff, just focus.
Visual identity
A calm, contemporary palette, refined typography and photographic style reflect the brand’s confidence and clarity.
Logo mark
A clean wordmark and abstract bird-inspired logomark express both elevation and perspective – reinforcing Sullivan’s ability to guide from above the day-to-day.
Website design and templates
The website is intentionally simple: a confident one-to-one experience that’s easy to navigate and scalable as the business grows. We delivered flexible templates across web, social and presentation assets – so Sullivan Collective can keep showing up consistently in every conversation.
From standing start to standout
The result is a distinctive identity and confident digital presence – a brand that reflects the clarity, credibility and momentum Sullivan Collective delivers for its clients.
What stood out most about Better Known was their exceptional design aesthetic, clear values-driven approach, and consistently high-quality execution. Their ability to translate our vision into visuals and messaging that resonated was impressive.
