Building better brands
Creative consultancy Better Known launches to build better brands for the new world of work.
Georgina Hannekum and Bianca Hennessy have joined forces to launch Better Known, a creative consultancy that builds better brands at the intersection of people and technology. Founded in 2021 during the global pandemic, the consultancy is driven by a shared vision for stronger branding, innovative design and more authentic customer engagement in the new world of work.
"We help businesses have real relationships with their customers. We help brands articulate themselves better and connect with their audience in more meaningful ways," Hennessy said of the new venture. "We’re here to have a positive impact on the digital landscape – to show businesses how thoughtful, insight-driven branding and design drive real results."
“Thoughtful, insight-driven branding
and design drive real results.”
"This new world of flexible working means we can build bespoke creative teams for our clients to service their unique needs – whether that means branding and design, strategy, digital marketing or all of the above."
Hennessy adds, ‘The ability to work from anywhere with people from all over the world not only provides great creative diversity, it circumvents traditional, big agency bottlenecks and overheads – and that’s fantastic for clients.’
"In today’s world, branding is so much more than a logo or a website – it’s a collective experience, shared by a business and its customers, both on and offline," says Hennessy. "Our role is to shape and define that brand experience, then amplify it through clear and compelling communications that resonate with our clients’ customers and foster connection at every touchpoint."
"From education to e-commerce, from fintech to fashion, our clients vary in scale and have diverse needs – but they're all forward-thinking, and they all want to be better," says Hannekum.